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In the mobile app advertising world, it’s one thing to successfully drive mobile app downloads; but it’s a whole different ballpark when it comes to identifying effective ways of driving engagement and revenue from mobile app users. These 9 tips will help you effectively marketing your mobile apps.


1. User context

Start with clear use cases for why someone would want to engage with your app and why it might make sense for them to do so while using social media.


2. Creative

With your use cases in mind, develop images and headline copy that would not only entice the user to open your app, but also clearly direct them to take a specific


Advertising on Instagram has been on everyone’s lips recently. With this month’s announcement of a global launch and suite of additional products (including 30-second video ads and a guaranteed delivery premium product) the fervor has only heightened.

This is certain to play a large factor in holiday season advertising and upcoming Q4 media plans, as brands line up to take advantage of Instagram’s passionate and highly engaged user base. However, Instagram is still a very unknown entity for most brands and agencies, which can be daunting in the lead-up to the all-important holiday buying season.

With that in mind, let’s take a look at the current


When Instagram announced in June that it would introduce call-to-action buttons, it also mentioned that it would open the Instagram Ads API. That day has finally come.   The Instagram Ads API Partner program launched Tuesday, with launch partners including:   Ampush Brand Networks 4C Kenshoo Nanigans Salesforce Marketing Cloud SocialCode Unified   Instagram Ads API Partners will be able to perform tasks including scheduling and publishing content to the Facebook-owned photo- and video-sharing network, monitoring audiences and sharing access to Instagram accounts across teams.   Instagram di

So it’s finally happened, last week Instagram released its eagerly anticipated web platform for the ever increasingly popular photo editing and sharing service.

Known for their mobile app which allows people to add effects to photos and share them across social media platforms, the service was purchased by Facebook earlier in 2012.

As it stands, web profiles are only available to view photos uploaded by users on their mobile phone with no added capability to upload from your pc or the web.

Instagram said on their blog:

"Instagram is focused on the production of photos from mobile devices so users are not currently able to upload from the web"

If you haven’t seen a