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So it’s finally happened, last week Instagram released its eagerly anticipated web platform for the ever increasingly popular photo editing and sharing service.

Known for their mobile app which allows people to add effects to photos and share them across social media platforms, the service was purchased by Facebook earlier in 2012.

As it stands, web profiles are only available to view photos uploaded by users on their mobile phone with no added capability to upload from your pc or the web.

Instagram said on their blog:

"Instagram is focused on the production of photos from mobile devices so users are not currently able to upload from the web"

If you haven’t seen a live profile already you can take a look at Olivers here or mine by clicking here.

What does this mean for marketing?
Well, at the moment Instagram aren’t offering any advertising opportunities on Instagram as they focus on ‘product development’ but it can only be a matter of time before the opportunity arises.

AppData reports that Instagram has approximately 37.6 million active users every month.

What do think of Instagram web profiles? Will Facebook integrate their ad platform? Let us know your thoughts below.


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