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It’s nothing new to people in the industry that the FTC has yet again, this year been involved in a clamp down on the affiliate marketing industry and its activity.

However, John Lemp recently revealed that when Clickbooth were approached by the FTC in December of last year in a ‘network wide sweep’ regarding cases that stated its marketers used tactics to “deceive others” that they had two options available to them. They could either fight the case that they were confronted with or work to negotiate a settlement that would best serve their loyal affiliates and advertisers and the industry as a whole.

It’s with that news that Clickbooth have announced that they have agreed to pay a voluntary fine of $2million to the FTC.

In an exclusive statement for NetworkRoundup.com, John Lemp stated:

"Over the last 10 years our industry has had massive and sudden changes - just like how a campaigns conversions can suddenly drop so goes the Affiliate Marketing industry as a whole - That is what I love about it and what drives every member of our team. We have been very fortunate over the years to have some of the most amazing and loyal exclusive partners which have allowed us to continue growing stronger with each and every massive change. This FTC case was another one of those changes and we are very excited to put it behind us and I couldnt be more proud of the preparedness and handling by our rockstar team - That is why you count on us and why many of you choose us as a partner and I thank each of you for it."


In their blog post, Clickbooth were also quick to assure its affiliates that the settlement will not have any effect on the networks operations including payments and future business.

The nature of this case, along with the outcome is a testament to the commitment that John Lemp and his team have to the affiliate marketing industry. The result of the case enables networks to benefit from the negotiations between Clickbooth and the FTC that will in the long term, provide clear industry standards for everyone.

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